Hibiscus refers to genus of plants in the Malvaceae family. It has been traditionally used in cosmetics, food and health products. This is because various parts of hibiscus contain active ingredients, such as glycosides, terpenoids, flavoids and saponins.

Hibiscus extracts are used as flavouring agents, as well as to enhance the aroma of products. In the cosmetics sector, hibiscus oil is used in formulations, as it is rich in antioxidants and has a pleasant scent. Hibiscus is also used as a natural colourant in products, such as colour cosmetics, hair colours and food products.

Hibiscus an important perennial herb is fast booming in the Nigerian market as exporters are now exporting a larger percentage of the crop to Mexico, United States, Europe and Asia.

The extracts from hibiscus flowers and leaves have many uses and benefits, either medically or in industrial production.